These terms and conditions ("Agreement") are agreed
to by the person or entity ("Affiliate") whose name and
address appear in the application ("Application") to
participate in CX Digital Media Inc.'s affiliate network (the "Network").
As a participant in the Network, Affiliate shall display and distribute
advertising creatives, including without limitation e-mails, web sites,
links, and banner advertisements, and search engine placement
(collectively, "Ads"), promoting the products or
services of advertisers with whom CX Digital Media Inc. ("CX
Digital Media") has contracted to provide online advertising
services ("Advertisers"). The promotion of a particular
Advertiser offer shall be referred to in this Agreement as a "Campaign".
Specific payment and other terms applicable to each Campaign shall be
specified in "Campaign Terms" made available by CX
Digital Media to Affiliate through the Network web site ("Network
Site"). For purposes of this Agreement, CX Digital Media and
Affiliate are a "party" and together, the "parties".
A. Modifications.
CX Digital Media reserves the right to modify the terms of this
Agreement at any time and will post notice of any modifications,
together with the amended Agreement, on the Network Site. Any modified
terms will be effective immediately upon such posting and will apply as
of the date they were added to the Agreement. Affiliate is responsible
for checking for updates to this Agreement regularly. Affiliate's
continued use of or participation in the Network after any such
modifications are posted constitutes Affiliate's agreement to the
modifications.
B. Privacy Statement.
Please carefully review CX Digital Media's Privacy Statement, which is incorporated into this
Agreement. By using the Network Site, Affiliate expressly consents to
the use and disclosure of its personally identifiable and other
information as described in the Privacy
Statement.
C. Effective Date; Participation; Termination.
- The effective date of this Agreement is the date that Affiliate
electronically submits its Application to participate in the Network,
provided that this Agreement shall become null and void if CX Digital
Media denies Affiliate's Application for acceptance into the Network
for any reason.
- Affiliate is responsible for maintaining the confidentiality of the
log-in information and password associated with its account and for all
activity under its account. Affiliate may not transfer its account to
another party or do anything else to give another party access to its
account. Affiliate must notify CX Digital Media immediately if
Affiliate becomes aware that anyone has gained unauthorized access to
its account. Affiliate represents, warrants and covenants that (a) all
information it provides in connection with its Application and account
is accurate and complete; (b) it will immediately update its
Application and account information as necessary to keep them accurate
and complete; and (c) it will not use or attempt to use its Application
or account to represent itself as any other party.
- Participation in the Network is subject to CX Digital Media's prior
approval. CX Digital Media reserves the right to refuse service to any
new or existing Affiliate, in its sole discretion, with or without
cause. Affiliate must register with CX Digital Media all active domain
names, subdomain names, and URLs used by Affiliate to promote
Advertiser's products or services. Affiliate must update its list of
registered domain names, subdomain names, and URLs in real-time to
ensure the list is accurate and complete at all times. Continuing
approval of Affiliate's membership in the Network is limited only to
the specific root URLs for which Affiliate has registered.
- CX Digital Media may terminate this Agreement and Affiliate's right
to participate in the Network at any time, with or without cause, upon
notice to Affiliate, which will be provided via email or any other
practical means. Upon receipt of notice, Affiliate will immediately
remove from its web site(s) all CX Digital Media code for serving Ads.
Upon termination for any breach by an Affiliate of this Agreement (as
determined by CX Digital Media),
including for any alleged infringement, misappropriation or other violations of intellectual property rights,
no payments will be made by CX Digital
Media to the Affiliate for any or all Campaigns. Affiliate shall not be
paid for any Leads (as hereinafter defined) occurring past the date of
termination.
D. Compliance Requirements.
Affiliate represents and warrants that it will at all times comply
with the requirements listed in this Section D:
- Compliance with Laws. Affiliate shall use, display, distribute, and/or transmit the Ads
(including Affiliate Ads, as defined in Subsection 2 below) in
compliance with all applicable laws, statutes, ordinances, regulations,
and legal guidelines (collectively, "Laws") including,
without limitation, those Laws governing false or deceptive
advertising, cybersquatting, intellectual property, privacy, and
publicity rights, the Federal Trade Commission Act ("FTC Act"),
Federal Trade Commission ("FTC") regulations and
guidelines implementing the FTC Act, the CAN-SPAM Act of 2003, the
Telephone Consumer Protection Act, the FTC's Telemarketing Sales Rule,
the Federal Reserve Board's Regulation E, Federal Communications
Commission regulations and guidelines, including Mobile Marketing
Association guidelines, and FTC Guides Concerning the Use of
Endorsements and Testimonials in Advertising.
- Ads. Affiliate
must use Ads as provided by Advertisers through the Network without
modification or alteration of any kind, unless such modifications or
alterations are pre-approved by CX Digital Media in writing. If
Affiliate creates its own Ads ("Affiliate Ads") to
promote an Advertiser's products or services, (a) Affiliate must obtain
CX Digital Media's prior written approval to use the Affiliate Ad, (b)
Affiliate must comply with the Advertising Restrictions specified in
subpart 3 of this Section D, and (c) Affiliate must comply with any
Advertiser-specific requirements ("Advertiser Specific Terms")
specified in the Campaign Terms. Any changes to an approved Affiliate
Ad must be submitted in writing to CX Digital Media for further written
approval before use. Changes may be submitted to Admin@CXDigitalMedia.com.
- Advertising Restrictions. Affiliate Ads must:
- not include content that is deceptive, misleading, untruthful,
unsubstantiated, or otherwise fails to comply with applicable Laws,
including without limitation, federal and state consumer protection
Laws.
- be content-based, not simply a list of links or advertisements,
nor can the Ads be centered around profiting from the Advertisers.
- contain only English language content (other than incidental use
of a foreign language), unless CX Digital Media approves such content
in advance.
- be offered under a top-level domain name.
- not offer points, rewards, cash, prizes, contest entries, or other
incentives to consumers in return for their response to any Ad.
- be fully functional at all levels, with no "under construction"
sites or sections or blank pages.
- not spawn process pop-ups or use any downloadable application.
- not contain, promote, reference or link to any spyware, adware,
malware, virus, trojan horse, worm, back door, time bomb, drop dead
device or other program, routine, instruction, device, code,
contaminant, logic or effect designed or intended to disable, disrupt,
erase, enable any person or entity to access without authorization, or
otherwise adversely affect the functionality of, any software or other
information technology asset.
- not be personal web pages, "free" hosted pages (Geocities, Xoom,
Tripod, Talk City, etc.), or pages hosted on a domain owned by another
person or entity.
- not contain, promote, or have links to profanity, sexually
explicit materials, hate material, libelous or defamatory material, or
material that promotes promote violence, discrimination based on race,
sex, religion, nationality, disability, sexual orientation, age, or
family status, or any other materials deemed, in the sole discretion
of CX Digital Media, unsuitable or harmful to the reputation of CX
Digital Media or its Advertisers.
- not promote or reference illegal activities including, without
limitation, the promotion of gambling, illegal substances, software
piracy, or hacking.
- not be labeled as an "official site" or similar designation or
include any other designation indicating the Ad is an "official"
advertisement or web site of the Advertiser.
- NOT INFRINGE, MISAPPROPRIATE, OR OTHERWISE VIOLATE THE RIGHTS OF ANY THIRD-PARTY, INCLUDING WITHOUT LIMITATION, TRADEMARK, COPYRIGHT, PATENT, PUBLICITY, PRIVACY, OR ANY OTHER INTELLECTUAL PROPERTY, PERSONAL, OR PROPRIETARY RIGHTS.
- NOT USE THE TRADEMARKS, SERVICE MARKS, TRADE DRESS, DOMAIN NAMES, LOGOS, OR TRADE NAMES (COLLECTIVELY, "Marks") OF ADVERTISER OR ANY OTHER THIRD PARTY (WITHOUT ADVERTISER'S OR SUCH OTHER THIRD PARTY'S PRIOR WRITTEN CONSENT) (I) WITHIN THE TEXT, GRAPHICS OR OTHER CONTENT OF ANY AD; (II) AS A SEARCH TERM, KEYWORD, AND/OR METATAG, INCLUDING IN THE TITLE, BODY, AND URL OR SEARCH ENGINE RESULTS; (III) AS A KEYWORD ON ANY SEARCH ENGINE; (IV) AS A METATAG, IN KEYWORD STUFFING OR IN OTHER HIDDEN LAYERS ON ANY WEB SITE; OR (V) TO DRIVE ORGANIC SEARCH RESULTS.
- not promote activities generally understood as Internet abuse,
including but not limited to, the sending of unsolicited bulk
electronic mail.
- not use any method to generate impressions, clicks, or
transactions that are not initiated by the affirmative action of the
consumer.
- not be a communication to a wireless device by text messaging in
any form, unless CX Digital Media approves such communication in
advance.
- not constitute advertising via facsimile or telemarketing
(including, without limitation, by use of prerecorded or artificial
voice messages).
- not be placed on Craigslist or other listing sites, or any other
similar marketplace or classified ad listing.
- NOT INCLUDE ANY "TESTIMONIAL" (DEFINED IN THIS AGREEMENT TO INCLUDE, WITHOUT LIMITATION, CONSUMER ENDORSEMENTS OR TESTIMONIALS, CELEBRITY OR EXPERT ENDORSEMENTS, VERBAL STATEMENTS, DEMONSTRATIONS, PHOTOS OR OTHER DEPICTIONS OF THE NAME, SIGNATURE, IMAGE, LIKENESS OR OTHER PERSONALLY IDENTIFYING CHARACTERISTICS OF AN INDIVIDUAL OR THE NAME, MARK, OR SEAL OF AN ORGANIZATION) UNLESS: (I) AFFILIATE HAS OBTAINED WRITTEN RELEASES FROM THE INDIVIDUAL OR ORGANIZATION PROVIDING THE TESTIMONIAL TO DISTRIBUTE THE AFFILIATE AD, AND (II) THE TESTIMONIAL IS TRUTHFUL, NON-MISLEADING, AND SUBSTANTIATED, REFLECTS THE HONEST OPINIONS, FINDINGS, AND/OR EXPERIENCES OF THE INDIVIDUAL OR ORGANIZATION PROVIDING THE TESTIMONIAL, AND OTHERWISE COMPLIES WITH ALL APPLICABLE FEDERAL TRADE COMMISSION GUIDELINES AND OTHER LAWS CONCERNING THE USE OF ENDORSEMENTS AND TESTIMONIALS IN ADVERTISING.
- not include any claim (which may include Testimonials) regarding
the efficacy of any product or services, or any ingredients contained
therein, unless the Affiliate possesses documented, competent and
reliable evidence, in writing, to verify the truthfulness and support
the factual accuracy of the claim.
- NOT INCLUDE A PHOTO OR OTHER IMAGE OF ANY CELEBRITY AND/OR A TESTIMONIAL PURPORTING TO HAVE BEEN MADE BY A CELEBRITY UNLESS SUCH PHOTO, IMAGE OR TESTIMONIAL HAS BEEN APPROVED BY THE APPLICABLE ADVERTISER BEFORE USE.
- not include any direct or indirect representation that an endorser
of Advertiser's product or service is an expert with respect to the
Testimonial provided unless the endorser's qualifications in fact give
him/her the expertise that he/she is represented as possessing with
respect to the endorsement. Affiliate may use the Testimonials of an
expert only as long as Affiliate has reason to believe that the
endorser continues to subscribe to the views presented.
- If Affiliate distributes Ads by email, Affiliate shall:
- Remove from the transmission list any email address associated
with any person who has previously requested not to receive
commercial email solicitations from the "sender" of the message, as
required by the CAN-SPAM Act. As used in this Agreement, the "sender"
of the message is the Advertiser whose products are promoted by the
message. In order to comply with this requirement, Affiliate must
have procedures in place to access and use appropriate "opt-out" or
"do not email" suppression files applicable to any marketing Campaign
sent by email, including without limitation any suppression file that
may be made available by Advertiser with the Campaign Terms. In the
event that Advertiser or Affiliate receives a request from any person
to opt-out or unsubscribe from receiving commercial email messages
from Advertiser, Affiliate shall transfer to Advertiser (via CX
Digital Media) all email addresses associated with such requests
every three (3) calendar days.
- Remove from the transmission list any email address associated
with a wireless domain name, as listed on the then-current list of
wireless domains maintained by the Federal Communications Commission.
- Ensure that each email message includes (i) clear and conspicuous
notice of the recipient's right to opt-out of receiving future
commercial messages from the Advertiser; and (ii) a functional
electronic mechanism that the recipient can use to make such an
opt-out request, in compliance with the requirements of the CAN-SPAM
Act and FTC regulations and guidelines implementing the CAN-SPAM Act.
- Ensure that "subject" and "from" lines used in any email
communications are truthful and non-misleading and do not otherwise
violate the CAN-SPAM Act or any other federal and state consumer
protection laws and regulations and do not infringe on or otherwise
violate the intellectual property, publicity, or other proprietary or
personal rights of any third party.
- Fraud.
- CX Digital Media audits every Affiliate's traffic on a regular
basis. If Affiliate adds Leads or clicks, or inflates Leads or clicks,
by means that are fraudulent or otherwise in violation of this
Agreement or applicable Laws ("Fraud Traffic"), as
determined solely by CX Digital Media, Affiliate will forfeit its
entire commission for any and all Campaigns and its account will be
suspended or terminated. Fraud Traffic includes, without limitation,
the following: (i) pre-population of forms or mechanisms not approved
by CX Digital Media or use of sites in co-registration campaigns that
have not been approved by CX Digital Media; (ii) use of fake
redirects, automated software, and/or fraud to generate Leads (as
defined in Section E) from the Campaigns; or (iii) other fraudulent
traffic generation. Fraud Traffic may be evidenced by, without
limitation, (A) click-through rates that are much higher than industry
averages and where verifiable justification is not evident to the
reasonable satisfaction of CX Digital Media; (B) accounts that have
ONLY click programs generating clicks with no indication by site
traffic that it can sustain the clicks reported; (C) fraudulent Leads,
as determined by the Advertisers; or (D) much higher conversions per
click rates than industry averages and where verifiable justification
is not evident to the reasonable satisfaction of CX Digital Media.
- If Affiliate is notified that Fraud Traffic activities may be
occurring on its bridge pages, web pages, or other media, and
Affiliate fails to take prompt action to stop those activities, then,
in addition to any other remedies available to CX Digital Media,
Affiliate shall be responsible for all costs and legal fees arising
from those activities. In addition, in the event that Affiliate has
already received payment for Fraud Traffic activities, CX Digital
Media reserves the right to seek credit or remedy from future earnings
or to demand reimbursement from Affiliate.
- Compliance Monitoring. CX Digital Media has no obligation to monitor Ads (including Affiliate
Ads) or traffic and is not responsible for Affiliate's compliance with
this Agreement or applicable Laws, including, without limitation those
Laws referenced in Section D.1 of this Agreement.
E. Payment
- Payment terms for each Campaign, as well as a description of the
required consumer actions ("Lead Requirements") that
constitute a valid, payable lead or sale ("Lead"),
shall be specified in the Campaign Terms published at the Network Site
or made available by a CX Digital Media account executive. CX Digital
Media shall pay any amounts due to the Affiliate for valid, payable
Lead on the 1st and 16th of every month for the revenue generated
between the 1st to 15th and 16th to 31st respectfully. CX Digital Media
shall not pay for Invalid Leads. "Invalid Leads" are
those Leads that do not meet the Lead Requirements. Examples include,
but are not limited to, leads that are missing data, or do not meet
filter requirements.
- CX Digital Media reserves the right to reduce any payments owed to
Affiliate as a consequence of any (i) any breach of this Agreement by
Affiliate,
including for any alleged infringement, misappropriation or other violations of intellectual property rights;
and (ii) any offsets taken by Advertisers for Invalid Leads,
technical errors, tracking discrepancies, or if CX Digital Media does
not receive payment in full from the Advertiser whose offer generated
the payment. CX Digital Media is not a guarantor of any payment or
obligations of any Advertiser. In its sole discretion, CX Digital Media
may elect to pay Affiliate for a Campaign even if the Advertiser has
not submitted timely payment to CX Digital Media. Otherwise, if it
collects late payments from Advertisers, CX Digital Media will pay
appropriate payments after that time. CX Digital Media will not pay any
interest or late payment fees on any payments held, withheld or delayed
by CX Digital Media or Advertiser.
- CX Digital Media shall compile, calculate and electronically
deliver data required to determine Affiliate's billing and
compensation. Any questions regarding the data provided by CX Digital
Media must be submitted in writing within 10 business days of receipt
of such data, otherwise the information will be deemed accurate and
accepted as such by Affiliate. All amounts will be paid in US dollars
by check mailed to the physical mailing address on file for Affiliate.
No checks will be issued for any amounts less than $50 US Dollars (the
"Payment Threshold"). All such amounts below the
Payment Threshold shall be aggregated and paid when the Payment
Threshold has been met. CX Digital Media will not pay for any Leads
that occur before a Campaign is initiated, or after a Campaign
terminates. Invoices submitted to CX Digital Media and payments made to
Affiliate shall be based on the Leads as reported by CX Digital Media.
CX Digital Media will not be responsible to compensate Affiliate for
Leads that are not recorded due to Affiliate's error or for nonpayment
by the Advertiser. CX Digital Media may require a Affiliate to provide
a W-9, and similar such information, as a condition to payment. CX
Digital Media shall not be liable for lost, late, delayed, or unpaid
payments due to Affiliate's failure to keep its email address, physical
mailing address, and all other information provided on the Application
current with CX Digital Media.
- Notwithstanding anything to the contrary in these Terms and
Conditions, in the event that CX Digital Media discharges its
obligations to make a payment to Affiliate (each a "Affiliate
Payment") and such Affiliate Payment is initiated pursuant to
the payment instructions contained in the Affiliate's Application and
account, but such Affiliate Payment is not finally completed due to
outdated, inaccurate or incomplete information in the Affiliate's
Application or account, CX Digital Media shall have no further
obligation to make any such Affiliate Payment on the date that is six
(6) months after the date on which such Affiliate Payment was initially
attempted and Affiliate shall forfeit any right to any further payment
or any replacement payment or funds. For clarity, in the event that an
Affiliate Payment is made by check and the Affiliate fails to deposit
such check before the date that is six (6) months after the date of the
check, such check will be deemed to be stale dated and Affiliate shall
forfeit any right to any further payment or any replacement payment or
funds.
F. Use of Sub-Affiliates.
- Affiliate agrees not to broker or resell any Campaigns or Ads, or
otherwise engage or arrange for other parties ("Sub-Affiliates")
to distribute Ads without express prior written permission from CX
Digital Media, which may be withheld for any reason. Affiliate's
failure to comply with the preceding provision will result in (a)
Affiliate automatically forfeiting the right and claim to any revenue
generated for its account, (b) immediate termination of Affiliate's
participation in the Network, and (c) sole liability to CX Digital
Media and Advertiser for all damages related to such breach.
- If CX Digital Media approves Affiliate's use of Sub-Affiliates,
Affiliate (a) must require each Sub-Affiliate to agree in writing to
terms and conditions substantially similar to the Compliance
Requirements set forth in Section D of this Agreement, and (b) remains
solely responsible and liable to CX Digital Media and/or Advertiser for
all of the actions (or failure to act) of any such Sub-Affiliate or any
other parties working with, for, or under such Sub-Affiliate. Affiliate
must keep records of all Sub-Affiliates and Ads distributed by
Sub-Affiliates during the term that this Agreement remains effective
and for a period of at least six (6) months thereafter. Affiliate must
immediately comply with any demand by CX Digital Media to terminate any
Sub-Affiliate and prevent such Sub-Affiliate from distributing Ads.
G. Code.
CX Digital Media Ad codes must not be modified from original format
without prior written consent from CX Digital Media. Affiliate agrees to
use the Ad code provided for displaying the Ad not more than ONCE per
page view. Ad codes cannot be placed in email messages. CX Digital Media
Ad codes cannot be used on web pages that contain forums, discussion
boards, or chat rooms. Affiliate may not alter, copy, modify, take,
sell, reuse, or divulge any CX Digital Media computer code, except as is
necessary to partake in the Network, provided, however, with the prior
approval of CX Digital Media, an Affiliate may, in certain instances,
modify the CX Digital Media computer code for purposes of inserting
certain pre-approved language above or below an Ad served by CX Digital
Media. Requests for language approval should be sent to Admin@CXDigitalMedia.com.
H. Use of Leads; Ownership.
Affiliate hereby acknowledges that the collection of the Leads is
being done solely for the benefit of CX Digital Media or its Advertiser.
Therefore, other than providing the Leads to CX Digital Media for
delivery to the Advertisers, Affiliate may not use, sell, transfer or
assign or attempt to monetize the Leads for its own purposes. As between
the parties, all right, title and interest in the Leads shall vest
exclusively in, and Affiliate hereby assigns all such right, title and
interest to, CX Digital Media.
All content on the Network Site, including, but not limited to, Ads,
ad codes and other computer code, designs, text, graphics, pictures,
video, information, applications, music, sound and other files, and
their selection and arrangement (the "Site Content"),
is the property of CX Digital Media, its Advertisers, or its licensors,
with all rights reserved. As between the parties, CX Digital Media and
its Advertisers and licensors own and will continue to own all right,
title, and interest in and to the Site Content, including without
limitation any and all copyrights (and extensions of them) and other
proprietary rights arising under United States and foreign laws,
statutes, treaties, conventions, proclamations, or the like.
Affiliate may not: (a) remove or modify any copyright or other
proprietary notices contained on the Site Content, including on any
copies Affiliate makes of the Site Content; (b) cause, permit or
authorize the modification, translation, reverse engineering,
decompiling, reverse compiling, reverse assembling, disassembling or
hacking of any applications or software on the Network Site; (c) use any
data mining, robots, scraping, or similar data-gathering or extraction
methods; (d) transmit any worms or viruses or any code of a destructive
nature, including code that corrupts, disrupts, damages, or destroys
data, software, or hardware; (e) provide, transfer, sell, lease,
license, sublicense, distribute, disclose, or make available, or permit
the use of, the Network Site by, a third party; or (f) upload, frame,
sell, or republish Site Content on any Internet, intranet or extranet
site or incorporate the information in any electronic database or
compilation, without CX Digital Media's prior written permission.
As between the parties, CX Digital Media owns all right, title and
interest in and to the CX Digital Media™ trademark and trade name
(the "CX Digital Media Marks"). Affiliate may not use the CX Digital
Media Marks in connection with any product or service, nor in any manner
that is likely to cause confusion about whether CX Digital Media is
affiliated with, or the source, sponsor, or endorser, of any product or
service. In addition, Affiliate may not use the CX Digital Media Marks
in any manner that disparages, tarnishes or discredits CX Digital Media
or the CX Digital Media Marks.
I. Disclaimer of Warranties; Limitation of Liability.
- The Network and services provided by CX Digital Media, their use by
Affiliate, and the results of such use are provided on an "AS IS" AND
"AS AVAILABLE" BASIS WITHOUT ANY WARRANTY OF ANY KIND. TO THE FULLEST
EXTENT PERMISSIBLE PURSUANT TO APPLICABLE LAW, CX DIGITAL MEDIA MAKES
NO WARRANTIES, GUARANTIES, REPRESENTATIONS, PROMISES, STATEMENTS,
ESTIMATES, CONDITIONS, OR OTHER INDUCEMENTS, EXPRESS, IMPLIED, ORAL,
WRITTEN, OR OTHERWISE, EXCEPT AS EXPRESSLY SET FORTH HEREIN. CX DIGITAL
MEDIA DOES NOT WARRANT OR GUARANTEE CONVERSION RATES, PAY-UP RATES,
RESPONSE RATES OR ABILITY TO CONVERT THE RESPONSES INTO SALES. ALL
SERVICES ARE CONTINGENT UPON CX DIGITAL MEDIA'S ABILITY TO PROCURE
NECESSARY ON-LINE ACCESS AND CX DIGITAL MEDIA IS NOT RESPONSIBLE FOR
DELAYS CAUSED BY A FORCE MAJEURE EVENT (AS DEFINED BELOW), COMPUTER
SYSTEM FAILURE, OR ANY OTHER CIRCUMSTANCE BEYOND ITS CONTROL. CX
DIGITAL MEDIA WILL MAKE EVERY EFFORT TO MEET SCHEDULED DELIVERY AND
ONLINE DATES, BUT MAKES NO GUARANTEE AND ACCEPTS NO LIABILITY FOR ITS
FAILURE TO MEET SAID DATES. CX DIGITAL MEDIA SPECIFICALLY DISCLAIMS ALL
IMPLIED WARRANTIES INCLUDING, WITHOUT LIMITATION, THE IMPLIED
WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE
AND NON-INFRINGEMENT.
- EXCEPT AS EXPRESSLY PROVIDED BELOW WITH RESPECT TO INDEMNIFICATION
AND CONFIDENTIALITY, AND TO THE FULLEST EXTENT PERMISSIBLE UNDER
APPLICABLE LAW, (A) IN NO EVENT SHALL EITHER PARTY BE LIABLE TO THE
OTHER FOR ANY SPECIAL, INDIRECT, INCIDENTAL, PUNITIVE OR CONSEQUENTIAL
DAMAGES, LOSSES OR FOR INTERRUPTED COMMUNICATIONS, LOST DATA OR LOST
PROFITS, ARISING OUT OF, OR RELATING TO, THIS AGREEMENT, EVEN IF IT HAS
BEEN ADVISED OF THE POSSIBILITY OF THEIR OCCURRENCE; AND B) UNDER NO
CIRCUMSTANCES SHALL EITHER PARTY BE LIABLE TO THE OTHER FOR AN AMOUNT
GREATER THAN THE NET FEES ACTUALLY PAID BY ADVERTISER TO CX DIGITAL
MEDIA PURSUANT TO THIS AGREEMENT WITHIN THE PREVIOUS SIX (6) MONTH
PERIOD OF THE INCIDENT LEADING TO THE LIABILITY. NO ACTION, SUIT OR
PROCEEDING SHALL BE BROUGHT AGAINST CX DIGITAL MEDIA MORE THAN ONE YEAR
AFTER THE DATE ON WHICH THE CAUSE OF ACTION AROSE.
J. Indemnification.
Affiliate hereby agrees to indemnify, defend, and hold harmless CX
Digital Media and each Advertiser and their respective officers, agents,
affiliates and employees from and against all claims, causes of action,
suits, liabilities, damages, costs, expenses and fees (including
attorney fees) arising out of or related to: (a) any claim for libel,
defamation, violation of rights of privacy or publicity, intellectual
property infringement or misappropriation, fraud, false advertising,
misrepresentation, unfair competition, product liability, or violation
of any Laws throughout the world in connection with Affiliate's or its
approved Sub-Affiliates' web site(s); (b) any actual or alleged breach
by Affiliate of any provision of this Agreement (including the Campaign
Terms), or any actual or alleged misrepresentation of Affiliate
hereunder; (c) any inaccuracies or omissions contained in Affiliate's
Application, (d) any contaminated file, virus, worm, or Trojan horse
originating from Affiliate's or its approved Sub-Affiliate's web site(s)
or other media properties; or (e) any acts or omissions of any
Sub-Affiliate or any other parties working with or under such
Sub-Affiliate related to this Agreement ((a)-(e) collectively, "Indemnifiable
Actions"). CX Digital Media shall have the right to participate
fully, at its own expense and with counsel of its own selection, in the
defense of or settlement negotiations regarding any Indemnifiable
Action. If a dispute between the parties arises over whether CX Digital
is so entitled to indemnification, then CX Digital Media shall be free,
without prejudice to any of CX Digital Media's rights hereunder, to
defend itself against or negotiate a settlement regarding such
Indemnifiable Action. Neither party may bind the other to any settlement
of or other agreement regarding any Indemnifiable Action without the
prior written consent of the other party; such consent will not be
unreasonably withheld or delayed.
K. General Provisions.
- Relationship of Parties.
For purposes of this Agreement, each party shall be and act as an
independent contractor. This Agreement does not constitute, create, or
give effect to any employer/employee or franchiser/franchisee
relationship, nor any joint venture, partnership, limited partnership,
or agency among the parties, and the parties hereby acknowledge that no
other facts of relations exist that would constitute, create, or give
to effect any such relationship between them. Neither party has any
right or authority to assume or create any obligation or responsibility
on behalf of the other party except as may from time to time be
provided otherwise by written agreement signed by both parties. It is
further understood that Affiliate may be an affiliate for other
networks in addition to the Network.
- Assignment. This
Agreement shall be binding upon and inure to the benefit of the parties
hereto, their subsidiaries, and their respective successors and
assigns, provided that neither party may assign any of its rights,
privileges, or obligations hereunder without the prior written consent
of the other party except to a successor in ownership (for example, by
merger or acquisition) of all or substantially all of the assets of the
assigning party, and which successor shall expressly assume in writing
the performance of all the terms and conditions of this Agreement to be
performed by the assigning party. Any attempt at assignment in
derogation of the foregoing is null and void.
- Mutual Representations.
Each party represents and warrants that it is duly organized and in
good standing, has the authority to enter into this Agreement, which
constitutes a legal, valid and binding obligation of such party,
enforceable against such party in accordance with its terms, and has
obtained all licenses, authorizations, releases, consents or permits
required to perform its obligations under this Agreement and to conduct
its business.
- Severability. If
any provision of this Agreement is held to be ineffective,
unenforceable or illegal for any reason, all other terms will
nevertheless remain in full force and effect so long as the economic or
legal substance of the transactions contemplated in this Agreement are
not affected in any manner materially adverse to either party.
- Force Majeure.
Neither party shall be held liable or responsible to the other party
nor be deemed to have defaulted under or have defaulted under or
breached this Agreement for failure or delay in fulfilling or
performing any term of this Agreement when such failure or delay is
caused by or results from causes beyond the reasonable control of the
affected party (a "Force Majeure Event"), including
but not limited to fire, floods, failure of communications systems or
networks, embargoes, war, acts of war (whether war is declared or not),
acts of terrorism, insurrections, riots, civil commotion, strikes,
lockouts or other labor disturbances, acts of God or acts, omissions or
delays in acting by any government.
- No Waiver. The
failure of either party to enforce at any time for any period the
provisions of or any rights under this Agreement shall not be construed
to be a waiver of such provisions or rights, or the right of such party
thereafter to enforce such provisions or rights.
- Governing Law.
This Agreement will be governed by and construed under the laws of the
Province of Ontario without regard to the conflicts of law provisions
thereof to the extent that the laws of another jurisdiction would be
required thereby. The parties agree to bring any action arising out of
or related to this Agreement in a court of competent jurisdiction in
the City of Toronto, Province of Ontario, irrevocably consent to the
exclusive jurisdiction and venue of those courts, and waive any
objection to that venue based on the forum's inconvenience or other
reasons.
- Confidentiality.
During the term of this Agreement, each party (the "Receiving
Party") acknowledges and agrees that the other party (the "Disclosing
Party") may provide to it certain proprietary and confidential
information, including but not limited to, non-public business and
financial information, computer code, and personally identifiable
information regarding Advertisers and Affiliates ("Confidential
Information"). Confidential Information does not include (a) any
information that the Receiving Party can show is in the public domain
or became generally known or available without violation of any
confidentiality obligations; (b) any information that, before its
disclosure by the Disclosing Party to the Receiving Party, was in the
Receiving Party's possession without violation of any confidentiality
obligations; and (c) any information that, before its disclosure by the
Disclosing Party to the Receiving Party, was independently developed by
the Receiving Party. Each Receiving Party agrees that:
- it will not disclose the Disclosing Party's Confidential
Information to any third party, except: (a) to the Receiving Party's
professional advisors or employees with a need-to-know the information
for purposes of this Agreement so long as the Receiving Party requires
those advisors and employees to adhere to the confidentiality
obligations under this Agreement, (b) with respect to CX Digital
Media, as permitted by the Privacy
Statement, or (c) as required by law or legal process, provided
that the Receiving Party does not make any such disclosure without
first notifying the Disclosing Party and allowing the Disclosing Party
a reasonable opportunity to seek injunctive relief from (or a
protective order with respect to) the obligation to make the
disclosure.
- neither it nor its employees will use the Disclosing Party's
Confidential Information for any purpose not expressly permitted under
this Agreement, or with respect to CX Digital Media, in accordance
with the Privacy Statement;
and
- it will protect the Disclosing Party's Confidential Information
from unauthorized use, access, or disclosure in the same manner as it
protects its own confidential or proprietary information of similar
nature, but with no less than reasonable care.
- Entire Agreement;
Modifications. This Agreement, including the Application,
Campaign Terms, and Privacy Statement, constitutes the entire agreement
between the parties with respect to the subject matter hereof, and
supersedes and replaces all prior and contemporaneous understandings or
agreements, written or oral, regarding such subject matter. Applicable
sections (including, without limitation, Sections B, C.4, D.4.b, F, G,
H, I, J, and K) survive expiration or early termination of this
Agreement.
- Public Release.
Affiliate shall not release any information regarding any Campaigns,
Ads, or Affiliate's relationship with CX Digital Media or its
Advertisers, including, without limitation, in press releases or
promotional or merchandising materials, without the prior written
consent of CX Digital Media.
- Notices. All
notices and other communications to CX Digital Media must be in
writing, and will be deemed to have been duly given or made upon
receipt if delivered in person, by reputable overnight courier service
(with signature required) or by registered or certified mail (postage
prepaid, return receipt requested) to CX Digital Media at:
CX Digital Media Inc.
1255 Bay Street, Unit 400
Toronto, ON M5R 2A9
Canada